Everyone knows by now that you need to hop on the latest trends to thrive on TikTok—whether that’s popular food challenges, cooking trends, or your head chef doing the latest viral dance in the kitchen. The more fun and engaging your content is, the more likely it will be shared. But let's venture beyond the obvious, and uncover some genius (and slightly secret) ways to cook up a loyal TikTok community for your restaurant.
1. Create Exclusive Content
Want to win on TikTok? Create exclusive content, that gives users something they can't get anywhere else. Remember, people love learning something new and getting an insider’s look. Show off how you whip up your most popular dishes or brew the perfect coffee. Let users meet the team or explore where your ingredients come from. It's a fun way to connect and build relationships with your audience.
2. Leverage Local Hashtags & Sounds
Use hashtags related to your city, neighborhood, or local landmarks to catch the attention of your local crowd. Incorporate popular music from your area to give your TikTok a sense of place and make it resonate with local users. The idea here is simple: use what's familiar to increase your restaurant's visibility among potential customers nearby.
3. Host TikTok Live Sessions
Going live on TikTok is real-time interaction at its best! Think about hosting a Q&A session where you answer burning questions about your food or restaurant. Or why not give a live cooking demonstration of a popular dish? Showcasing a bustling evening at your restaurant can also make for engaging content. Live sessions make your followers feel like they're part of your community.
4. Get Creative with Duets & Stitches
Use TikTok's Duet and Stitch features to interact with other TikTok users and add to their content. If a customer posts a rave review of your restaurant - Duet with their video, adding your heartfelt thanks or fun commentary. The Stitch feature lets you incorporate parts of other users' videos into your own, like a response to a popular food challenge or trend. It's all about using these features to engage, appreciate, and become an active participant in the TikTok community.
5. Produce a TikTok-Only Series
Consider starting an exclusive content series on TikTok. Something special that keeps your followers checking in for the next update. This could be a weekly kitchen tour showing the excitement behind the scenes, revealing a "secret menu" item, sharing daily tips from your barista or chef, or even featuring your valued customers in a special series. An exclusive series creates a sense of anticipation and gives users a reason to keep coming back to your page.
Remember, TikTok’s algorithm tends to promote content that viewers watch multiple times or share. So try to create engaging content that encourages viewers to watch more than once and share with their friends.
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